Petaling Jaya – French fashion brand, SOPHIE PARIS, today opened its doors in Malaysia with a stylish launch at its Malaysian headquarters and Flagship Store in PJX HM Shah Tower here in Petaling Jaya.
The launch of the Flagship Store and the brand’s inaugural catalogue line at SOPHIE PARIS’ in-house fashion centre showcased French-designed handbags and accessories.
Officiated by François Matraire, Director of Ubifrance French Trade Commission and Ivan Malignon, Director of the Board and EXCO member of the Malaysian-French Chamber of Commerce and Industry, the event was witnessed by Bruno Hasson, Founder, CEO and Director of the SOPHIE PARIS Group and Geoffrey Bagot, Managing Director of SOPHIE PARIS Malaysia.
SOPHIE PARIS has been making a name for itself since 1995, when founder Bruno Hasson and a team of in-house designers launched SOPHIE’s first line. Today, thanks to the French design team under the stewardship of Creative Director and designer Arno Roca, SOPHIE PARIS is able to launch a new catalogue line every 45 working days.
In Malaysia, SOPHIE PARIS aims to grow the brand by engaging with distributors from around the country. Setting an ambitious target, Managing Director Geoffrey Bagot said, “Malaysia is a dynamic and fashion conscious nation that presents an ideal new market for the SOPHIE PARIS brand. It is an ideal time for SOPHIE PARIS to introduce ourselves to Malaysian
He added, “We are starting with handbags and accessories, but we hope to introduce our range of cosmetics and clothing in Malaysia by the end of this year and our shoe collection by 2013. This will solidify our sales target of RM15 million within the next 12 months.”
SOPHIE PARIS, a French brand with French designers is a network-marketing company that designs and distributes fashion-related items from apparel, shoes, handbags, costume jewellery and accessories to cosmetics. Headquartered in Jakarta, SOPHIE PARIS has expanded to Morocco, the Philippines, and Vietnam, making Malaysia the fourth country SOPHIE PARIS is expanding into, following the establishment of its headquarters in Indonesia.
Founder Bruno Hasson said “SOPHIE PARIS has made a name for ourselves, especially in the Southeast Asian region. We produce and sell 75,000 products a day throughout the four countries we are in. This is because we have always stayed ahead of cutting-edge fashion design with our in-house creative design team. Malaysians, we are sure, will appreciate what the brand has to offer.”
SOPHIE PARIS is Asia’s leading fashion brand that markets and distributes its products through a network-marketing model. Currently, SOPHIE PARIS Malaysia’s product range comprises handbags, wallets, costume jewellery and accessories such as watches and sunglasses. The company plans to introduce its collections of cosmetics and apparel to Malaysia by the end of 2012 and its range of shoes in 2013.
SOPHIE PARIS has 9 brands under its umbrella which are Son Altese SOPHIE (SAS); SOPHIE Signature; SOPHIE Martin; Boys & Girls And More (B&G); ALIVE; Koshize; Kluge; SOPHIE Kids and SOPHIE Casual.
About SOPHIE PARIS
SOPHIE PARIS is a French fashion company founded in 1995 by Bruno Hasson in Jakarta, Indonesia. It produces and distributes fashion products including clothing, accessories, handbags, shoes and cosmetics. The brand offers authentic French designs and has its very own in-house image consultant, fashion photographer and models at its headquarters in Jakarta. SOPHIE PARIS has over 1.5 million active members selling over 75,000 products a day, cementing SOPHIE PARIS’ place as a leading fashion network-marketing company in Asia. For more information, visit www.sophieparis.com.my.
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