Focus Point showcases hottest styles from Loewe's 2012 Spring Summer Eyewear Collection

Media appreciation serves as platform for exclusive eyewear preview

Kuala Lumpur - Malaysia’s largest professional eyewear retailer, Focus Point recently presented an exclusive preview of renowned Spanish luxury and leather goods brand, Loewe’s hottest looks and latest must-haves from its 2012 Spring / Summer eyewear collection. The special showcase at chic gastropub, Estate, The Intermark was organized as the main highlight of Focus Point’s media appreciation luncheon attended by more than 60 guests.

 

Established in 1846, Loewe emerged as the foremost Spanish luxury brand in the first decades of the 20^th century and is today a part of the LVMH Group and well known not only for its leather goods, but also its ready-to-wear collections, fashion accessories and perfumes. Loewe’s latest offering features an assortment of stylish eyewear in strikingly feminine, comfortable and easy to wear frames and shapes.

 

The 2012 Spring / Summer eyewear collection reflects the bold passion and innovative excellence that is the very essence of the Spanish luxury label.  Warm, intense colors such as coral red, havana and cherry, and the odd bright hue such as turquoise suffuse the collection with life and adds a dramatic effect to the timelessly elegant styles.

 

The women’s collection focuses on four key themes – Timeless Iconswhich highlights the ‘padlock’ that makes each Loewe bag so unique, as a little jewel set between the temples; Flamenco which features roses and flowers inspired by the embroidered silks of the Mantones de Manila and traditional shawls used by flamenco dancers on the arms; Nappa Heritage which highlights the brand’s distinguishing feature - its soft and luxurious trademark leather; and the signature ‘4Ls’ anagram and logo, the classic Loewe touch.

 

Kim Ng, CEO of Focus Point Vision Care Group Sdn Bhd remarked, “Loewe has always been a vibrant brand and we are pleased to be given this opportunity to showcase the ingenuity of the brand’s creative director, Stuart Vevers. As in previous times, our close relationship with the exclusive makers and distributors of Loewe eyewear, De Rigo has afforded us the privilege of presenting this new collection first hand to our media friends.

 

Managing Director APAC for De Rigo Hong Kong Ltd, Vittorio Trusso who attended the Loewe eyewear showcase with colleagues, Larin Wong, APAC Regional Manager and Sylvia Chiu, Marketing Manager said he was excited about the new collection and confident of Focus Point’s partnering abilities to drive the brand to greater heights.

 

“As a market leader in the local eyewear industry, Focus Point prides itself in bringing in the latest and most sophisticated eyecare and eyewear to consumers and setting trends in the eyewear fashion industry. We believe this collection will appeal to the local audience,” he added.

 

The Focus Point media appreciation luncheon concluded with branded eyewear lucky draws and exclusive merchandise giveways. The new Loewe collection retails from RM868 to RM1242 and will be available exclusively at Focus Point outlets nationwide beginning March 2012.

 

About Focus Point Vision Care

 

Focus Point Vision Care is currently the market leader in the professional eye care industry in Malaysia, garnering over 10% market share. Focus Point carries over 180 brands of prescription frames and fashion eyewear and is the exclusive distributor of 16 original brands including Loewe, Serengeti, Davidoff and Jaguar in Malaysia.

 

With more than 175 professional eye care centres nationwide, the Group operates 7 propriety brand outlets namely “Focus Point”, “FocusPointOpticalCity”, “Opulence”, “WazzUp”, “EyeFont”, “ExcelView” and “Solariz”.