The New Jotashield from Jotun - finally a paint that fights fading

Kuala Lumpur : It is worth making tough choices when it comes to sprucing up your home with a new coat of paint. You spend hours doing research, poring over countless home décor magazines, and consulting with friends. 

 

But, how can you be sure that the colours stay bright, vibrant, and fresh on your walls after years of battling rain, dust and scorching heat?

 

The new Jotashield with AntiFade Colours, specially formulated for Malaysia’s severe weather conditions and high levels of humidity and pollution, comes with built-in paint technology that ensures durability to make your home look beautiful for many years.

 

Photo (top right): Media Launch of Jotun's new Jotashield with AntiFade Colours.  From left are Ms Saw Soek Im - Regional R&D Manager of Jotun Asia Pacific, Mr Peder Bohlin - Managing Director of Malaysia and Regional Director of Jotun South-East Asia, Mr Francis Chang - General Manager Sales & Marketing, Decorative Segment ofJotun Malaysia, and Mr Chen Lee Siong - Regional Marketing Director, Decorative Segment of South-East Asia and China.

Jotashield with AntiFade Colours is marketed and distributed by Jotun, one of the world’s leading paint manufacturers specialising in Marine, Protective and Decorative coatings.

 

“A good paint is always a wise investment,” believes Peder Bohlin, Managing Director, Jotun (Malaysia) Sdn Bhd and Regional Director for Southeast Asia. “As a company, we are particularly proud of our technological advances and rewarding Research and Development achievements.”

 

Jotashield with AntiFade Colours, which offers an extensive range of UV colours and proprietary features, underwent five years of development and exhaustive tests to emerge the best in its class.

 

Owing to Jotun Pigment technology and a selection of high-grade colourants, Jotashield with AntiFade Colours provides two times UV protection than other paints in the market. It is also dust and dirt resistant so that the walls of your home always look clean.

 

“Choosing colours may be the fun part of your home improvement plan – but choosing the right paint is a critical factor,” notes Bohlin. “Durable paint quality and colours are assets that homeowners can value.”

 

Bohlin adds that Jotashield is a trusted and reliable brand name that has beautified more than a million homes and buildings in Malaysia since 1984.

 

Jotashield paints are also free of harmful materials and chemicals, making them environmentally friendly. Also, with proven infra-red pigment technology, Jotashield’s solid and dark colours effectively reflect sunlight that enables a temperature reduction of the exterior of your home, resulting in a cooler interior.

 

Choosing the best quality paint can have a dramatic effect on how well the finished work looks. Quality paints look brighter, are more dirt resistant, and with colours that last longer.

 

“Now, painting with Jotashield will result in your home undergoing a remarkable transformation in terms of look and feel – and delivers a spanking new look for at least six years,” states Bohlin.

 

Bored with your tired looking home? Join the millions of homeowners worldwide who have given their homes a new lease of life with Jotashield with AntiFade Colours by Jotun.